# ARI: AI Readability Index
## Know How Visible You Are to AI Agents
**Product:** ARI Audit Report + Actionable Roadmap
**Price:** $47
**Format:** PDF report + interactive dashboard (optional)
**Delivery:** Instant (automated system)
**Audience:** SaaS founders, content creators, e-commerce, consultants, brands
---
## The Problem
An AI agent is now doing your customer's shopping.
When someone asks ChatGPT, Claude, or Gemini "What's a good [your category]?" — an agent reads your website, extracts your product data, and compares you to competitors.
**The question:** Can that AI agent understand what you do? Or do you flatten into category average?
Most businesses don't know the answer.
They measure SEO visibility (Google ranking). They measure human engagement (click rate, time on page).
**But they never measure agent visibility.**
This is the gap.
---
## What ARI Does
**ARI (AI Readability Index)** scores your entire web presence against one question:
**"Can an AI agent understand what I do, who I'm for, and why I'm different?"**
The score breaks down into 5 dimensions:
### 1. Opinion Density
Does your content take clear positions? Or sound like every competitor?
**Weak:** "Premium running shoes with advanced cushioning."
**Strong:** "Designed specifically for overpronators. Dual-density foam in medial arch. Tested on 200 runners with documented knee issues."
### 2. Factual Provability
Are claims backed by specific data? Or just assertions?
**Weak:** "Industry-leading accuracy."
**Strong:** "94% accuracy on email classification. Tested on 10K sample emails. Benchmarked against [competitors]."
### 3. DOM Extractability
Can an AI easily pull your data from the page? Or is it buried in prose/images?
**ARI scores:** How cleanly structured is your information?
### 4. Semantic Specificity
Is your positioning specific enough that an AI can match it to customer intent? Or generic?
**Weak:** "Great customer support."
**Strong:** "Email support within 2 hours, M–F. Slack integration for urgent issues. Response rate: 99%."
### 5. Differentiation Signal
Does your positioning survive compression? Or flatten to category average?
**Test:** If compressed to one sentence, can an AI tell you apart from competitors? If not, you lose.
---
## What You Get
**ARI Report includes:**
✓ **Overall score** (1–100 scale)
✓ **Breakdown by dimension** (opinion density, provability, DOM extractability, specificity, differentiation)
✓ **Page-by-page analysis** (homepage, product pages, about, key landing pages)
✓ **Specific gaps** (where your biggest weaknesses are)
✓ **Competitor benchmark** (where you stand vs. others in your category)
✓ **Quick-win recommendations** (top 3–5 changes that raise your score fastest)
✓ **Detailed roadmap** (30–60–90 day improvement plan)
**Instant delivery:** You get the full report within 10 minutes of purchase.
---
## Who Should Buy ARI
**If you're a founder/marketer:**
- You sense your content isn't working as hard as it should
- You want to understand why AI-mediated discovery is different from Google SEO
- You need to audit *before* investing in Truth Layer Audit service
**If you're in e-commerce:**
- Customers are comparing you via AI agents
- You want to know if your product data is agent-readable
- You need to optimize for ChatGPT shopping and AI price comparison
**If you're a consultant/service provider:**
- You want to understand how your positioning looks to AI
- You need to know if your expertise comes through in machine-readable form
**If you're an agency/marketer for a client:**
- You want a clear diagnostic of content/positioning gaps
- You need a starting point for rebuilding strategy around the interpretation economy
---
## What Happens After ARI
**Common path:**
```
ARI Report ($47)
→ You see gaps (usually: no structured data, weak opinions, generic positioning)
→ You implement some quick wins yourself
→ You realize you need help with the bigger rebuild
→ You book Truth Layer Audit service ($297–$497)
→ We do the full audit + recommend build-out
→ You either DIY or hire us to implement
```
**This is the intended funnel.** ARI is the diagnostic. The Audit is the treatment plan. Implementation is the delivery.
---
## Pricing & Value
**$47 per report**
Compare to:
- Full SEO audit: $500–$2,000
- Brand audit: $1,500–$5,000
- AI strategy consulting: $200–$300/hour
**ARI gives you:**
- AI-specific diagnostic (not generic SEO or brand feedback)
- Actionable roadmap (not just problems identified)
- Benchmark against competitors
- For a fraction of traditional consulting
**ROI example:**
- Cost: $47
- You implement quick wins yourself (saves $500+ in consulting)
- You then know whether to invest in full audit
- Or you hire us for implementation (higher confidence, clearer ROI)
---
## FAQ
**Q: How long does the audit take?**
A: Automated system runs in ~5 minutes after you submit your URL. Report generated instantly.
**Q: Will you audit my personal brand / LinkedIn?**
A: Coming soon. Current version focuses on websites + blogs.
**Q: Can I get an audit for a competitor's site?**
A: Yes. Enter any URL. See how they score. See where the gap is for you.
**Q: What if my score is really low?**
A: That's actually valuable information. Most people don't know why their presence isn't working. ARI tells you why. Then you can fix it.
**Q: How often should I re-audit?**
A: Every 90 days if you're actively optimizing. Monthly if you're implementing major changes.
**Q: Can I get a refund?**
A: Satisfaction guaranteed. If the report isn't useful, we'll refund within 7 days.
---
## How ARI Fits Into Your Bigger Picture
ARI isn't the full solution.
It's the **diagnostic**.
The full solution looks like:
| Step | What | Owner | Cost | Timeline |
|------|------|-------|------|----------|
| **1. Understand** | ARI report | You | $47 | Instant |
| **2. Plan** | Truth Layer Audit | Us | $297–$497 | 3–5 days |
| **3. Build** | Implementation | You or us | $0–$5,000+ | 2–12 weeks |
| **4. Maintain** | Monthly health checks | Us (optional) | $99/mo | Ongoing |
**Most people start with ARI.** Some implement themselves. Some hire us for the audit. Some go deeper and hire us for build-out.
All are valid paths.
---
## Ready to Know Your Score?
**[Get Your ARI Report Now]**
Enter your URL. Get your score. See exactly where you stand on the interpretation economy.
Then decide what's next.
---
## About ARI
ARI was built because we kept seeing the same problem:
Businesses were working harder on content and getting less back. Their SEO rankings looked fine. Their engagement looked fine. But sales weren't growing.
When we dug in, we realized the problem wasn't Google. It was AI agents.
The distribution channel was shifting. And nobody had a tool to measure the gap.
So we built one.
---
**What people are saying:**
*"My ARI score forced me to rethink my entire positioning. Low score, but the specific feedback was gold."* — Sarah, SaaS founder
*"I audited three competitors. Two are blind to agent readability. We're moving to crush them."* — James, E-commerce
*"This is the diagnostic I didn't know I needed."* — Maya, Marketing director
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**Next:** [Get Your Report]