truth layer audit checklist
Quick Self-Assessment
Rate 0–5 for each statement (0 = not at all, 5 = completely):
Structure
- [ ] My product pages are scannable (headers, bullets, clear sections)
- [ ] Key information is above the fold (visible without scrolling)
- [ ] Each section has a clear purpose (Specs / Pricing / Comparison)
Specificity
- [ ] All claims are backed by specific data (not "great," but "47% faster")
- [ ] I explain WHO my product is for (specific audience)
- [ ] I explain WHO it's NOT for (honest boundaries)
Proof
- [ ] I include case studies with specific metrics
- [ ] Testing/validation data is linked and accessible
- [ ] Customer testimonials include specific results (not just "great product")
Comparison
- [ ] I have a comparison section vs. top alternatives
- [ ] Comparison is honest (I win at some things, lose at others)
- [ ] I explain when to choose me vs. competitors
Technical
- [ ] My website has Product schema (JSON-LD)
- [ ] My FAQ pages have FAQ schema
- [ ] Schema has been tested (Google Rich Results Test = green)
Audience Clarity
- [ ] My positioning is narrow (not "for everyone")
- [ ] Ideal customer profile is defined (company size, use case, budget)
- [ ] Positioning explains WHY I'm different (not just what)
Scoring: - 25+ = Strong truth layer (AI will recommend you) - 15–24 = Mixed (some gaps, fix 2–3 things) - <15 = Weak (build foundation first)
Gap Closing
For each low score, implement one thing:
Low on structure? → Reorganize key page with clear headers + bullets
Low on specificity? → Replace 3 vague claims with specific data
Low on proof? → Add 1 case study with metrics
Low on comparison? → Create simple comparison table vs. 3 alternatives