Truth Layer Audit Checklist: 20-Point Self-Assessment

# Truth Layer Audit Checklist: 20-Point Self-Assessment

truth layer audit checklist
1,200 words

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## Quick Self-Assessment

Rate 0–5 for each statement (0 = not at all, 5 = completely):

### Structure
- [ ] My product pages are scannable (headers, bullets, clear sections)
- [ ] Key information is above the fold (visible without scrolling)
- [ ] Each section has a clear purpose (Specs / Pricing / Comparison)

### Specificity
- [ ] All claims are backed by specific data (not "great," but "47% faster")
- [ ] I explain WHO my product is for (specific audience)
- [ ] I explain WHO it's NOT for (honest boundaries)

### Proof
- [ ] I include case studies with specific metrics
- [ ] Testing/validation data is linked and accessible
- [ ] Customer testimonials include specific results (not just "great product")

### Comparison
- [ ] I have a comparison section vs. top alternatives
- [ ] Comparison is honest (I win at some things, lose at others)
- [ ] I explain when to choose me vs. competitors

### Technical
- [ ] My website has Product schema (JSON-LD)
- [ ] My FAQ pages have FAQ schema
- [ ] Schema has been tested (Google Rich Results Test = green)

### Audience Clarity
- [ ] My positioning is narrow (not "for everyone")
- [ ] Ideal customer profile is defined (company size, use case, budget)
- [ ] Positioning explains WHY I'm different (not just what)

**Scoring:**
- 25+ = Strong truth layer (AI will recommend you)
- 15–24 = Mixed (some gaps, fix 2–3 things)
- <15 = Weak (build foundation first) --- ## Gap Closing For each low score, implement one thing: **Low on structure?** → Reorganize key page with clear headers + bullets **Low on specificity?** → Replace 3 vague claims with specific data **Low on proof?** → Add 1 case study with metrics **Low on comparison?** → Create simple comparison table vs. 3 alternatives --- 1,200