structured data best practices schema.org implementation, JSON-LD SEO
Why Structured Data Matters
Structured data (schema.org) is how you tell machines what your content is.
Without it: AI and search engines have to guess.
With it: They know for certain.
The Core Schemas Every Business Needs
1. Organization Schema
Your company info. Goes on homepage.
2. Product/Service Schema
What you sell. Goes on product pages.
3. FAQPage Schema
Common questions. Goes on FAQ pages.
4. BreadcrumbList Schema
Site navigation. Helps agents understand your information architecture.
5. ContactPoint Schema
How customers reach you.
Implementation Checklist
- [ ] Organization schema on homepage
- [ ] Product schema on all product pages
- [ ] FAQPage schema on FAQ pages
- [ ] Contact schema on contact page
- [ ] BreadcrumbList on all pages with depth >1
- [ ] All schema valid (tested with Google Rich Results Test)
- [ ] Schema updated when content changes
- [ ] No conflicting schema types on same page
Quick Win: FAQ Schema
Easiest schema to add. Highest ROI.
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Your question?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Your specific answer."
}
}
]
}
Add this to any FAQ page. AI immediately knows the Q&A structure.